Boston, MA - July 22, 2008 -- Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 19th to share an in-depth analysis on how truck manufacturers are responding to the decline in pickup sales through incentives, production cutbacks and delayed product launches. The webinar, "Pickups: Pain at the Pump Becoming Pain at the Plant," will use data on cross-shopping patterns and consumer segmentation to evaluate the successes and shortcomings of the approaches taken by truck manufacturers, including Ford, who recently delayed thier new Ford F-150 launch.

Detailed research for this presentation was collected from Compete's next generation Marketing Effectiveness Intelligence™ (MEI) product, a comprehensive online measurement solution specifically designed for automotive marketers, OEMs and agencies. During the webinar, automotive online marketers can expect to gain valuable insight into:

• How can segmentation help increase sales and brand loyalty?
  
• How can OEMs optimize production to meet demand?
• Where will ad spending target the best prospects?
• What are consumers saying about brands?
• How can OEMs forecast demand, incentive effectiveness and sales?

Combining years of automotive market experience with Compete's industry leading data, the full-service MEI solution enables marketers to segment shoppers based on observed online behavior, benchmark against competitors and forecast vehicle sales based on level of incentives. Compete gives marketers the power to segment automotive shoppers across 300 consumer categories (ie, green consumers, do-it-yourselfers or custom segments), benchmark against competitors' web sites and measure buzz across the leading third-party consumer review sites, weighting user comments based on site reach.

To view recent Compete data about truck demand vs. incentives and truck demand vs. gas prices, visit: http://blog.compete.com/2008/06/06/free-ford-f150-trucks-fuel-prices/.

"Pickups: Pain at the Pump Becoming Pain at the Plant" will be held on August 19th at 1:00 p.m. EST. To register, please visit: http://compete.na3.acrobat.com/pickups/event/event_info.html

About Compete, Inc. 
Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns.  Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS media  
Established in more than 30 countries, TNS media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.

TNS is the sixth sense of business™.

For more information about TNS, please visit www.tnsglobal.com.

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