Boston, MA - June 9, 2008 -- Compete, Inc., a leading web analytics company and unit of TNS media, today announced that Garrett Mullins has joined the company as vice president, sales and business development. Mullins, a 20-year sales and sales management veteran with significant Internet and new media expertise, will oversee sales and business development to brands, agencies and publishers. His previous experience includes leadership positions at Fathom Online, IBM, Interland, Inc. and Autoweb.com.

“Garrett’s extensive experience in online media gives him instant credibility among our clients and prospects,” said Scott Ernst, president of Compete. “We’re seeking to efficiently quantify consumer attitudes and marketing strategies across a variety of platforms, and we need strategic thinkers with proven track records in our industry. Garrett certainly fits the bill.”

“With calls for greater accountability, performance and better ROI, this is a critical time for the advertisers, online media planners, publishers and online marketers Compete serves," said Garrett Mullins. "I look forward to working with current and future clients to ensure our solutions continue to set the pace for the rapidly changing online marketing industry."

Prior to Compete, Mullins served as vice president sales and solutions at Fathom Online, where he oversaw sales of SEO, paid search, consulting and analytics services. Before that, as a senior project executive for IBM Global Services, he managed sales, operations and solutions for Fortune 100 clients. Mullins earned a Bachelor of Arts in Political Science from Auburn University.

Bringing on Mullins to play an integral role at Compete supports TNS media’s goal of providing its global client base with unmatched insights and measurement in Internet and new media. His background and expertise in online media will further raise TNS media’s profile overall within the industry.

Mullins can be reached at gmullins@compete.com.

About Compete, Inc. 
Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns.  Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS media  
Established in more than 30 countries, TNS media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.

TNS is the sixth sense of business™.

For more information about TNS, please visit www.tnsglobal.com.

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