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BOSTON, MA., April 15, 2008 -- Compete, Inc., a leading web analytics company, today announced findings from a new study that will be presented in an upcoming webinar, “Injecting behavioral segmentation into online marketing.”  The presentation, which is scheduled for April 22nd at 2:00 p.m. ET, will demystify behavioral segmentation for marketers by using brand-focused and segment-specific campaigns as examples. 
These include: 

• NASCAR Sponsorships: Which brand hits the sweet spot through multi-million dollar campaigns targeted at avid NASCAR fans? Where else could they target online to reach this fan base?
• Online Socialites: How can financial institutions capitalize on the overall growth and the increasing media participation of online socialites? How does this group behave in contrast to the average internet user?
• March Madness: Did Pontiac cash in on the big games? Did the company find a new audience with college basketball fans or fail to move the needle?

Today, the average marketer has an abundance of data about consumers’ web behavior. But this doesn’t guarantee success because few have the right tools or the experience to use them effectively. Findings from a brand new Compete survey reveal: 

• Less than half the respondents (44%) feel that they are ahead of their competition when it comes to segment-based marketing.
• Only 9% feel that they are far ahead of their competition.
• More than half (55%) responded that segment-based marketing would be much more important three years from now

The April 22nd webinar will show step-by-step through real case studies how marketers can get started tomorrow and make segmentation the linchpin of a marketing campaign and measurably improve online marketing effectiveness. Whether companies target green consumers, online socialites, vacation package shoppers or all three, behavior-based segmentation is guaranteed to boost results.

Sign Up for the Free Live Webinar: 
April 22, 2008, 2pm ET 
https://admin.acrobat.com/behaviormatchwebinar/event/event_info.html

Featured presenter:
Stephen DiMarco, Chief Marketing Officer at Compete

About Compete, Inc. 
Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns.  Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives. 

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

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