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Compete Inc.'s New Behavior Match™ Tool Brings New Precision to Online Media Buying

Greater site coverage and superior segmentation mean better results for advertisers

Boston, MA. December 5, 2007 — Compete, Inc., a leading web analytics company, today released Behavior Match™, a groundbreaking new tool that improves the precision and efficiency of online advertising. Designed for agencies, publishers and online marketers, the tool represents a major leap forward in the planning and measurement of online advertising campaigns. Behavior Match is powered by Compete’s online consumer panel—the largest in the industry—and offers distinct advantages over existing online planning services. By providing a larger selection of segment options as well as a greater universe of publisher sites to analyze, Behavior Match provides media buyers with vital information to maximize their strategic publisher and ad network investments.

“As more ad dollars shift online, marketers and media buyers will need better tools to identify advertising opportunities in the head, torso and tail of the web,” said Stephen DiMarco, chief marketing officer at Compete. “Behavior Match provides better targeting and a larger universe of sites so advertisers can increase their online spending without sacrificing efficiency. Armed with new data, marketers can easily uncover the best sites for reaching their target audiences.”

Behavior Match helps online media professionals get the most of their investments by:

  • Minimizing inefficient campaigns by finding the exact sites to advertise on, based on audience quality;
  • Increasing the universe of potential advertising opportunities by finding new sites in the torso and tail of the web;
  • Helping negotiate the best price by pinpointing the sections within portals and ad networks that their target segments visit the most;
  • Streamlining the time it takes to create and measure plans by tailoring reports to meet the individual needs of agencies, networks and publishers and marketers.

Behavior Match finds the sites that deliver the highest quality audiences
Behavior Match goes beyond the survey-based planning tools currently in the market and uses consumers’ online behavior to segment them into different shopping and lifestyle categories. Behavior Match utilizes Compete’s panel of millions of US online consumers to provide audience concentration and traffic metrics for more than 100 behavior-based customer segments across more than one million websites. Buyers can also get these same metrics at the subdomain and page-level for the largest properties, as well as create custom segments to pinpoint publishers with the highest quality audiences for their campaigns. Behavior Match is delivered via intuitive Excel-based reporting that is easy to integrate into existing ad serving systems.

For more information about Compete or Behavior Match, please email press@compete.com.


About Compete, Inc.
Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database—the largest in the industry—makes the web as engrained in marketing as it is in people’s lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit www.competeinc.com, or to join the conversation visit www.compete.com.


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