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Improving Marketing Effectiveness with Customer Analytics and Marketing Dashboards
Compete to Present at ad:tech Chicago 2006
Compete, a leading online market research firm, today announced that Stephen DiMarco, Vice President of Marketing and Client Services, will moderate a session at this year’s ad:tech
Stephen will host the panel: “Customer Analytics and Marketing Dashboards: Rolling Up Your Numbers to Create Data-Driven Business Advantage,” a look into how companies can better assess their marketing tactics by creating real-time dashboards based on competitor performance, call-center performance, point-of-sale metrics and Web site and marketing campaign data that allow marketers determine if their marketing is really working.
Attendees will see examples of how to put insights into action through customer segmentation best practices while learning how specific marketing tactics can improve the bottom line of their organizations.
Joining Stephen in the discussion will be panelists from companies such as Carlson Hotels Worldwide, Lending Tree LLC, Octanti Associates, and The St. Joe Company.
“Digital marketers are caught in a whirlwind of numbers, yet many lack the tools to analyze them properly and develop successful campaigns,” said Stephen DiMarco. “With all of the media, marketing and channel choices, it’s harder than ever for marketers to know what is really working within their organizations.”
Who: Stephen DiMarco, Vice President Marketing and Client Services, Compete, Inc.
Where: Sheraton Chicago Hotel and Towers,
To arrange a meeting with Stephen at ad:tech, email sdimarco@compete.com.
About Compete
Compete, Inc. extends online market research to transform the way that consumers and brands communicate. By combining permission marketing, predictive analytics and the industry’s largest consumer behavior database, Compete helps marketers identify and reach their target consumers. Compete delivers conversant marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs. Headquartered in
About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in
Contact:
| Cynthia Stephens | Meghan Journey |
| Compete, Inc. | Racepoint Group, Inc. |
| 617.933.5651 | 781.487.4629 |
| cstephens@compete.com | mjourney@racepointgroup.com |