Travel research

Compete's travel team offers travel insights via select research forums: a newsletter (TravelTrends), issues of Spark! (Compete's research series) and special studies.


TravelTrends™ - Compete's weekly newsletter

September '08
September 28 Travel Search Intelligence: Performance Among Demographic Segments
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September 19 Hotel Search Conversion: Losing Search Bookings to Competitors
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September 11 Travel Search Intelligence: Limited-Service Hotel Chains
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September 3 Travel Search Intelligence: OTA Performance
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August '08
August 27 Compete Brief: Midyear Supplier vs. OTA Review
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August 12 The Staycation Boom: Destination Tourism at Home
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Looking for past issues? Visit the travel newsletter archive.


Spark! - Compete's research series

Each issue contains the latest research, trends and data impacting a specific industry, sparking conversations and kindling ideas on how best to market to, acquire and retain customers.

Travel-related issues have included:
download July '06 Travel Marketers: Put Your Summer Vacations On Hold
More Than $10 billion In Travel Bookings Is Still Up For Grabs
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download December '05 Is the Future of Travel Loyalty in Desktop Marketing? Southwest Airlines raises the bar on the industry again
DING! has been an early success for Southwest and a harbinger of things to come in online travel distribution. With Southwest now running a national advertising campaign to promote DING!, a battle for consumer desktops has begun.
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Click here to see other issues of Spark!.