Compete's intelligence and targeting services are designed to meet the needs of companies competing in the telecommunications and media industries. With a client list that includes wireless service providers, media companies, landline providers, MVNOs and manufacturers, Compete's intelligence solutions are unmatched in the industry.

Marketing Effectiveness^SM

Telecommunications and media companies are investing significant resources in marketing campaigns, sponsorships and partnerships often with limited visibility into their ability to influence consumers. The Marketing Effectiveness services measure the impact of product launches and marketing campaigns on brand awareness, product preferences and purchase intentions.

• Device Demand Measurement evaluates in-market consumer demand for devices by brand, model and feature across highly-valued consumer segments (such as Hispanic or MP3 consumers).
• Segment Development isolates target segments through a combination of demographic and behavioral characteristics, allowing telecommunications and media businesses to measure and improve segment based marketing initiatives.
• Pre-churn Measurement identifies the motivations and behaviors of at-risk customers before they switch to a competitive provider to develop tactics and strategies to help reduce churn and improve loyalty.
• Telesales Intelligence benchmarks competitive telesales conversion and satisfaction through a combination of online indicators and quarterly survey reports of consumers who have contacted telesales channels across the competitive set.

Online Channel Effectiveness^SM

Compete enhances online sales, marketing performance and self-care utilization through a detailed understanding of consumer behaviors and preferences, as well as competitive benchmarks. Compete measures the motivations and influences for online conversion and self-care adoption.

• Acquisition Intelligence measures the most effective marketing/advertising influences to stimulate online and offline purchasing. Recommendations to improve acquisition performance are grounded in industry best-practices and consumer behavior analysis.
• eCare and Upsell Intelligence delivers a detailed understanding of the most effective strategies to alleviate offline call center costs, drive ARPU, and increase profitability through the identification of upsell and cross sell opportunities.
• Content Intelligence provides a competitive understanding of the drivers of content interest and purchasing both online and on the handset.
• Geographic Intelligence configures key performance indicators across client specific geographic regions and identifies best practices for geographic specific marketing campaigns and acquisition strategies.
• Search and Online Advertising Effectiveness details the cost effectiveness of search and online advertising in driving site traffic, online conversions and leads to offline distribution channels. Measures competitive online advertising performance and the most effective messaging, placements, and targeting to drive online engagement, conversion and offline purchase.

Strategic Intelligence Resources

Compete delivers custom analyses to provide timely assessments of emerging competitive maneuvers, product launches, website functionalities and online/offline integration strategies.

• Point of View Analyses combine custom one time analyses with targeted surveys to immediately uncover the impact of emerging marketing tactics and competitive strategies on specific consumer segments.
• Quick Poll Survey Studies provide an immediate understanding of consumer preferences and attitudes related to new market strategies through targeted surveys of specific consumer segments.

Consumer Input^TM Targeted Surveys

Compete's behaviorally targeted surveys help you get in touch with discrete, hard-to-reach consumer segments, identified by their online shopping behavior, such as pre-churners, NASCAR fans or teens that are MP3 enthusiasts. Surveys are tailored to address issues such as subscriber perceptions of aggregator sites, online ad effectiveness and the preferences and needs of defectors.

Voicebox^TM

Voicebox is a client-branded loyalty and communications platform that creates an ongoing and fully branded experience between telecommunications and media companies and their subscribers. Voicebox creates a permission-based marketing dialogue, and is delivered through an innovative desktop application that combines unique features, content and offers that appeal to subscribers. This new marketing platform creates deeper relationships with subscribers during the months between their purchases / plan upgrades and targets at-risk customers before they switch to a competitor.

Contact us to learn more.