Compete's automotive practice is led by automotive veterans who have unmatched automotive industry expertise at companies including, Ford Motor Company, General Motors Corporation, Nissan North America, R. L. Polk & Co. and Toyota Motor Sales NA.
Practice Leadership
Dennis Bulgarelli
Director
Dennis has 25 years of experience in automotive research and strategic planning at some of the top advertising agencies in the US. He has worked extensively with Ford Motor Company and General Motors Corporation helping to identify positioning and customer strategies that supported the launch of some of the biggest brands in the industry, such as the Ford F-Series, Ford Taurus, Chevy Silverado and Chevy Tahoe. Prior to joining Compete, Dennis was Senior Vice President, Director of Account Planning at Campbell-Ewald where he was responsible for positioning and consumer insights for all Chevrolet Truck brands. He has also worked at J. Walter Thompson where he worked closely with future product planning teams to understand customer motivations and acceptance of new vehicle models.
Dennis holds BA and MA degrees from Michigan State University.
Hal Wurster
Managing Director
Hal brings expertise in automotive marketing, sales and planning to Compete that includes multiple positions with Ford Motor Company. As a Managing Director in the Automotive Practice, Hal leverages his nine years in the trenches at Ford Motor Company to advise major OEMs about their marketing programs. With Ford Motor Company, Hal led field sales and marketing teams for the Ford, Lincoln and Mercury brands. Hal had extensive experience developing and executing regional marketing and communication plans, executing vehicle launches and developing vehicle incentives and advertising messages. Hal’s background also includes sales planning and distribution experience working directly with hundreds of dealers across the Midwest and Mid-Atlantic markets. He has been recognized as a leader in sales and incentive development, 360 degree marketing campaigns, dealership process improvement and developing high performing sales and marketing teams.
Hal holds a BS degree from Wayne State University