Automotive news & events
Recent media coverage
Jun 09, 2008
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Hummer Bummer: GM Wants Out of Guzzler Game
Advertising Age |
Recent Events
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Mar 20, 2008
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Captive Auto Finance Sites Not Steering Consumers to Apply Online
Each month, 1.6 million auto buyers research auto financing at the leading captive auto finance sites. A new analysis by Compete finds that only 6% actually start an application online at a captive auto finance site. Consider that the average captive auto finance site gets 264,000 prospective shoppers monthly. A difference of two percentage points in starting an application can translate to a missed opportunity of 1,500 applications per month or 18,000 units annually for the average site. This web seminar will present findings from a new analysis of the leading captive auto finance sites. How effective is your site at engaging these shoppers? How do you stack up to the competition and to best practices in other industries? Understanding how consumers engage with captive auto finance sites is an essential step to driving incremental applications. Mike Bailey |
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Oct 17, 2007
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Automotive Internet Roundtable
Scott Ernst |
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Oct 11, 2007
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The Automotive Buyiing Process: From a Search Perspective
Google Automotive recently partnered with Compete, Inc. to gain a deeper understanding of the influence of search in automotive purchasing decisions. This web seminar will present full research findings from the brand new study available today: Search in the Automotive Buying Process. Experts from Google and Compete will explore how in-market consumers use search (including branded, model and generic terms) when researching a vehicle prior to purchase and look at the impact of search at different points in this buying cycle. They will also explore how the decision making process has shortened and strategies for targeting consumers in this ever smaller "in-market" window of opportunity. |
