Automotive news & events
Recent media coverage
Jun 30, 2008
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As New Car Sales Slide, Audience for Automotive Video Online Booms
ClickZ |
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Jun 09, 2008
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Hummer Bummer: GM Wants Out of Guzzler Game
Advertising Age |
Recent Events
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Aug 30, 2008
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REPLAY: Pickups; Pain at the Pump Becoming Pain at the Plant
Hal Wurster - Managing Director, Automotive |
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Aug 29, 2008
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Compete Webinar - Pickups: Pain at the Pump Becoming Pain at the Plant
Hal Wurster - Managing Director, Automotive |
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Mar 20, 2008
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Captive Auto Finance Sites Not Steering Consumers to Apply Online
Each month, 1.6 million auto buyers research auto financing at the leading captive auto finance sites. A new analysis by Compete finds that only 6% actually start an application online at a captive auto finance site. Consider that the average captive auto finance site gets 264,000 prospective shoppers monthly. A difference of two percentage points in starting an application can translate to a missed opportunity of 1,500 applications per month or 18,000 units annually for the average site. This web seminar will present findings from a new analysis of the leading captive auto finance sites. How effective is your site at engaging these shoppers? How do you stack up to the competition and to best practices in other industries? Understanding how consumers engage with captive auto finance sites is an essential step to driving incremental applications. Mike Bailey |
